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Searching
Key Objective: To
be found!!!!!!!!!!
Do a search for the most unbelievelable product you can image something very expensive or rare. This is not a test just some exercises so you can get a better idea of the SUPER BOWL arena you are in.
Now for the real test:
Answer the following
questions:
What is search
engine marketing and why is it important?
What factors determine where a search engine will rank
a website?
What step does it take to achieve rankings and gain search
engine exposure?
How long does the process take, and when can I expect
to see results?
What is targeted traffic and where does it
come from?
Can't my webmaster or web developer do this for me?
Which approach is more effective, organic search engine
rankings or sponsored links?
How should I choose the company to market my website?
What
is search engine marketing and why is it important?
Search engine marketing, or SEM, is the process of marketing an online
business for greater exposure in the search engines. Because 90% of search
engine users click on a result within the first three pages of search
results, it's very important that a website appear on these first few
pages of results. Organic search engine marketing involves creating high
relevancy for a website under a certain keyword or key-phrase, the end
goal being top natural rankings in the search engines when certain searches
are performed by users. Sponsored links advertising involves purchasing
placement under certain keywords or key-phrases from the search engines
themselves. SEM consists of both organic search engine marketing and sponsored
links (pay per click) advertising.
What
factors determine where a search engine will rank a website?
Search engines use a complex set of mathematical equations, called algorithms,
to determine the relevance of a website to the keyword that was searched
on; the more relevant the website, the higher the ranking. All major search
engines have differences in their ranking algorithms; there are certain
accepted traditional practices in organic search engine marketing. These
practices include keyword research and selection, meta-tag optimization
and implementation, website content enhancement, linking strategies, search
engine submissions and directory listings..
What
steps does it take to achieve rankings and gain search engine exposure?
A complete search engine marketing programs involveing both targeted traffic
and organic search engine marketing. The organic search engine marketing
programs include in-depth research and development of keywords content
to determine optimum relevance, complete meta-tag integration, search
engine submission and directory listings, and web ranking reports to determine
progress. Don't forget professional revelant website content and optimization
to increase the rankings of the website in the search engines, and help
the exposure process.
How
long does the process take, and when can I expect to see results?
Search engine marketing is not a one-time procedure. The search engines
consistently update their ranking algorithms and it takes constant attention
to stay in line with their criteria and stay ahead of your competitors.
After implementing a search engine marketing campaign, we must allow the
engines to update their listings naturally, eventually moving the website
higher in the rankings. If done correctly, it can take anywhere from four
to twelve months to achieve the desired level of search engine exposure
for a website, depending on competition and other factors. Ongoing submission
and optimization will continue to increase the website's exposure in the
search engines and enable you to remain at the top of the search engines.
What
is targeted traffic and where does it come from?
Targeted traffic can be defined as any user that comes to your website
after searching specifically for the product or service you're offering.
The more specific the search, the more targeted the traffic. This type
of traffic has a much higher conversion rate (the rate at which a user
completes the desired action) than typical internet traffic. Traffic that
reaches you by typing in a general term for your product would be less
likely to buy than traffic that reaches you by typing in both the product
and brand, because this traffic is specifically looking for exactly what
you sell. The optimum goal is extremely qualified visitors to your website
on a regular basis.
Can't
my webmaster or web developer do this for me?
No. Most webmasters or web development companies specialize in web development,
design or ecommerce integration. Search engine marketing is a completely
different process that requires a knowledge of search engine requirements,
access to research databases, advertising and user behavior understanding,
external network and link development, and many other critical factors.
Although some developers and webmasters offer add-on search engine programs,
they aren't specializing in this complex industry and can't provide high
results. Specializes in search engine marketing can provide proven results.
Which
approach is more effective, organic search engine rankings or sponsored
links?
Research shows that organic search listings are also higher rated with
users when it came to trust and their relevance to the query. Although
in some cases sponsored links can be a integral part of a complete search
engine marketing campaign, the widely held belief among advertisers is
that organic search engine listings are much more effective when it comes
to exposure, brand awareness, targeted traffic, conversions, longevity,
and cost-effectiveness. The most obvious advantage is the fact that with
organic search engine rankings, your budget doesn't determine your exposure
as much as it does with sponsored links.
All industry statistics and research point to the conclusion that organic
search engine rankings are a much more effective advertising method than
sponsored links (pay per clicks).
How
should I choose the company to market my website?
There are many choices when it comes to online marketing. All the data
and research tells us that search engine marketing is the most effective
form of online advertising, so the majority of your efforts, time and
budget should concentrate on that aspect of the industry. Without all
the proper tools and knowledge, it's impossible to compete with professional
companies in the search engine listings. You need an effective, experienced
and reliable search engine marketing company to be able to get the kind
of exposure you need for your online business to be successful. This process
is for the long term not just for now or for a short time.
Look for industry experience, comprehensive services, and comprehensive
reporting. The right marketing plan/company will provide you with the
best opportunity to realize your website's potential without breaking
your bank. Research competitors and their services, especially their prices,
and compare them.
The largest loophole is to try more than one at the same time. This can
really muck up the results and cost you with the search engines.
